Email Marketing Trends in 2015

Email Marketing has been the powerful tool for promotional practices in the arsenal of many businesses. They are gaining benefits of being in constant contact with the existing and prospective customers through Email Marketing. The broad approach of Email Marketing can measured with the fact that there were 3.8 billion email users world-wide in 2013.

The industry is gaining traction because it is the most effective and non-intrusive method of promotion. If handled in right way no one can claim it as a nuisance in any situation. 77% of users prefer to be communicated via email claimed by a study by ExactTarget. Here are some trends that will become tradition of tomorrow.

Unsubscribing from campaigns will become easier

Subscribers will enjoy the right of getting unsubscribed from the campaign in better way as it will become easier.  Gmail recently rolled out a new easy opt-out feature which will facilitate the subscribers to unsubscribe from an email list without even opening the messages. However, it does not seem to be beneficial for marketers but they will get true subscribers who really love to read their content and keep engaged with their brand.

Responsive Email will become common

Responsive Emails have to be especially designed these days to target Smartphone users but all the emails will be responsive as the number of people checking emails in their Smartphone is constantly rising. If you have a look at the study by Litmus 50% emails are opened on Smartphone and the number is still counting.

Integration of Email Marketing with other Digital Marketing Channels

Newsletters if integrated with social media or other Digital Marketing channels they will bring extraordinary results. People get more exposure to the content and services of the brands as well as engage with the brand through different means. The results are simply amplified.

Tradition of Personalized Emails through Segmentation will increase

The era of personalized emails will rise as they provide better open rates and conversion rates. It also increases the one to one contact with the brands enhancing the trust of customers in the brand.

Advanced technology to make email interaction more engaging

Along with the improved versions of HTML the interaction of emails with the customers will keep enhancing. Using the more dynamic platform emails will be incorporated with the power to engage customers within the email instead of diverting them to external links.

Aforsaid trends in Email Marketing in 2015 will make it more powerful promotional tool in future. Studies reveal that the email usage is expected to grow at an average rate of 7% per year. The constant rise in the number of email users will keep the industry growing. Email Marketing Companies in India is going to get more advanced year over year.                

Email Marketing – Ensure success before shooting emails

Email Marketing is one of the best digital marketing channels. Almost all the big and small brands are making people sign up and building their own database to be in contact with the people having interest in their brand. This is the best tool to earn loyalty and trust of the people.

You can ensure the success of the Email Marketing Campaign before shooting mails using A/B Split testing. This is the best way to know the way of getting maximum open rates. Using A/B Split testing you can understand the preferences of user.

Use of A/B Split testing

Usually the marketers are not sure about the interest of the user. A slight change in the newsletter can bring big difference in open rates. You don’t know what subject, subject line length, calls-to-action, style, tone, order, image and design etc. will be accountable for higher open rate. Hence, using A/B split testing you can test the success of Email Marketing campaign by performing the test for all these variables before shooting mails.

Benefits of A/B split testing

A/B Split testing helps to bring the utmost open rate followed by the highest ROI you can ever get. This helps the marketer to be sure of the results. The incorporation of A/B split testing in Email Marketing helped marketers to improve the quality of their newsletters. It is the live testing done where the results of the testing are worth believing.

Hence, it is the most beneficial tool for the Email Marketing Companies in India as they are leveraging the benefits and providing desired results to their clients. This helps them to meet the client’s expectations as well as lets them earn their trust. All small and large businesses are using email marketing to get different types of benefits.

Email Marketing can bring effective result with right approach

Consumers in this era have become very demanding and fussy.  They need to be understood before serving with newsletters and offers. Otherwise, it takes just a moment to unsubscribe if you fail to send what they need and you end up losing a customer. Segmenting of database prevents you from this and does a lot for you.

It helps you to understand the customer’s needs and sending emails of their interest. Segmenting is not easy; you have to understand the behavior of your subscribers. You can segment the list into different categories like those who open the newsletter but never purchased, those who were near to checkout but abandoned the cart and those who have purchased etc. Send emails based on their interest and status. 

 

It helps you to take customer in sales cycle forward. Motivate those who open email but do not purchase, send offer to those who selected the product but did not check out etc. Your newsletter can be your faithful and fruitful messenger to take your message to the customers at cost-effective prices.

Serving every time the content they like in emails earns their trust and they become sure of getting something interesting every time which keeps the open rate accelerated because you are adding new subscribers every time with least unsubscribe rate.

This actually helps you to increases open rates and decrease unsubscribe rate which is the parameter of a successful Email Marketing Campaign led by almost all leading Email Marketing Companies in India.

Realizing a successfully growing business with Email Marketing

Email Marketing Services in India are giving strength to business to create good and happening relationship with customers. It also helps the marketers to maintain healthy relationship with their customers. All this is made possible with the help of frequent contacts made with the existing customers.

The basic objective of Email Marketing is to send newsletters in bulk to the target and eligible customer base with an exciting offer and generate sales through them. But it works in many more ways. It helps the marketers to be in touch with the customers which builds trust, loyalty, brand awareness as well as brand reputation.

Hence, Email Marketing is like hitting many birds with one stone which is the strong reason for marketers to keep it in the priority list of marketing strategies. Almost all the marketers in India are availing Email Marketing services along with other methods of promoting brands like SEO, SEM, PPC, Affiliate Marketing, and traditional methods.

Marketers do not hesitate to invest in Email Marketing at all as they get quick results with effective ROI. They also get chance to understand their audience by tracking the results and analyze the reasons for failure or success of the Email Marketing Campaign.

Marketers contact Email marketing companies in India that provide robust technical platform, training as well as assistance during the campaign.