Email Marketers Leveraging the Benefits of Highly Rising Internet Penetration

This is the fact that internet penetration in India is rising significantly broadening the scope of digital marketing in India. Email Marketing is the most versatile component of Digital Marketing and therefore, marketers are leveraging the benefits in full swing.

The 14% per year growth in internet users indicates that the reach of Email Marketing in India is rising 14% every year. India ranked first in having active Gmail accounts with 62% far above Brazil having 41%, according to Virginia-based digital marketing intelligence firm Comscore in 2011.

This data validates the potential of Email marketing in India. Indian marketers can target 62% customers just within few clicks at cost-effective prices by running an Email Marketing campaign. 77% Email marketers use this promotional practice of mass mailing to gain various benefits.

The benefits include Brand awareness, brand reputation, strong relationship with patronages, earning trust and loyalty, impulse buying, precise data by tracking results, getting demographic information of customers etc. All these benefits are rare to get through any other promotional practice.

Many Email Marketing companies are emerging in India with mass mailing services and providing quality services with desired results. They also provide technical platform, training along with database to provide maximum benefits for taking their services.              

Email Marketing – Things to Remember While Creating A Newsletter

Email Marketing is the most efficient tool for promoting business and generating sales these days. It is being successfully implemented as it targets prospective customers who need the product and are eligible to purchase.

Newsletter connects both sellers and prospective buyers and the success of Email Marketing campaigns depends on the appearance and efficiency of the newsletter. To make it highly effective and ensure maximum sales that you can generate through the campaign, you must remember certain things while creating a newsletter.

Pick the most appropriate template

Email marketing software comes with a wide range of newsletters meeting different domains and type of messages. You should pick the most appropriate template where you can change colors, fonts, import graphics and logos while adding the text.

Express your expectations in first paragraph

Do not make your newsletter a suspense novel. Clearly state your expectations in first paragraph. It enhances their trust as you maintain transparency.

Make fruitful use of graphics

Do not incorporate graphics excessively as it can obscure the motive of your newsletter. Just add relevant and few images.

Do add physical & email address

You should stick to the Can-Spam laws where you need to put physical address in your newsletter and a business email address in the senders email box. This proves that you are not a spammer as people avoid opening emails just because they are afraid of spam emails.

Add subscribe/unsubscribe link

You must add a subscribe/unsubscribe link as it helps you to have the list of subscribers who are actually interested in your brand which helps you to target potential customers saving money, time and efforts.

An Email Marketing Campaign consisting all these things ensure great success. Contacting an Email Marketing Company in India can provide you all these facilities with a wide range of other benefits.