Email Marketers Leveraging the Benefits of Highly Rising Internet Penetration

This is the fact that internet penetration in India is rising significantly broadening the scope of digital marketing in India. Email Marketing is the most versatile component of Digital Marketing and therefore, marketers are leveraging the benefits in full swing.

The 14% per year growth in internet users indicates that the reach of Email Marketing in India is rising 14% every year. India ranked first in having active Gmail accounts with 62% far above Brazil having 41%, according to Virginia-based digital marketing intelligence firm Comscore in 2011.

This data validates the potential of Email marketing in India. Indian marketers can target 62% customers just within few clicks at cost-effective prices by running an Email Marketing campaign. 77% Email marketers use this promotional practice of mass mailing to gain various benefits.

The benefits include Brand awareness, brand reputation, strong relationship with patronages, earning trust and loyalty, impulse buying, precise data by tracking results, getting demographic information of customers etc. All these benefits are rare to get through any other promotional practice.

Many Email Marketing companies are emerging in India with mass mailing services and providing quality services with desired results. They also provide technical platform, training along with database to provide maximum benefits for taking their services.