Email Marketing has been the powerful tool for promotional
practices in the arsenal of many businesses. They are gaining benefits of being
in constant contact with the existing and prospective customers through Email Marketing.
The broad approach of Email Marketing can measured with the fact that there
were 3.8 billion email users world-wide in 2013.
The industry is gaining traction because it is the most
effective and non-intrusive method of promotion. If handled in right way no one
can claim it as a nuisance in any situation. 77% of users prefer to be
communicated via email claimed by a study by ExactTarget. Here are some trends
that will become tradition of tomorrow.
Unsubscribing from campaigns will become easier
Subscribers will enjoy the right of getting unsubscribed
from the campaign in better way as it will become easier. Gmail recently rolled out a new easy opt-out
feature which will facilitate the subscribers to unsubscribe from an email list
without even opening the messages. However, it does not seem to be beneficial
for marketers but they will get true subscribers who really love to read their
content and keep engaged with their brand.
Responsive Email will become common
Responsive Emails have to be especially designed these days
to target Smartphone users but all the emails will be responsive as the number
of people checking emails in their Smartphone is constantly rising. If you have
a look at the study by Litmus 50% emails are opened on Smartphone and the
number is still counting.
Integration of Email Marketing with other Digital Marketing
Channels
Newsletters if integrated with social media or other Digital
Marketing channels they will bring extraordinary results. People get more
exposure to the content and services of the brands as well as engage with the
brand through different means. The results are simply amplified.
Tradition of Personalized Emails through Segmentation will
increase
The era of personalized emails will rise as they provide
better open rates and conversion rates. It also increases the one to one
contact with the brands enhancing the trust of customers in the brand.
Advanced technology to make email interaction more engaging
Along with the improved versions of HTML the interaction of
emails with the customers will keep enhancing. Using the more dynamic platform emails
will be incorporated with the power to engage customers within the email
instead of diverting them to external links.
Aforsaid trends in Email Marketing in 2015 will make it more
powerful promotional tool in future. Studies reveal that the email usage is
expected to grow at an average rate of 7% per year. The constant rise in the
number of email users will keep the industry growing. Email Marketing Companies in India is going to get more advanced
year over year.