Email Marketing Trends in 2015

Email Marketing has been the powerful tool for promotional practices in the arsenal of many businesses. They are gaining benefits of being in constant contact with the existing and prospective customers through Email Marketing. The broad approach of Email Marketing can measured with the fact that there were 3.8 billion email users world-wide in 2013.

The industry is gaining traction because it is the most effective and non-intrusive method of promotion. If handled in right way no one can claim it as a nuisance in any situation. 77% of users prefer to be communicated via email claimed by a study by ExactTarget. Here are some trends that will become tradition of tomorrow.

Unsubscribing from campaigns will become easier

Subscribers will enjoy the right of getting unsubscribed from the campaign in better way as it will become easier.  Gmail recently rolled out a new easy opt-out feature which will facilitate the subscribers to unsubscribe from an email list without even opening the messages. However, it does not seem to be beneficial for marketers but they will get true subscribers who really love to read their content and keep engaged with their brand.

Responsive Email will become common

Responsive Emails have to be especially designed these days to target Smartphone users but all the emails will be responsive as the number of people checking emails in their Smartphone is constantly rising. If you have a look at the study by Litmus 50% emails are opened on Smartphone and the number is still counting.

Integration of Email Marketing with other Digital Marketing Channels

Newsletters if integrated with social media or other Digital Marketing channels they will bring extraordinary results. People get more exposure to the content and services of the brands as well as engage with the brand through different means. The results are simply amplified.

Tradition of Personalized Emails through Segmentation will increase

The era of personalized emails will rise as they provide better open rates and conversion rates. It also increases the one to one contact with the brands enhancing the trust of customers in the brand.

Advanced technology to make email interaction more engaging

Along with the improved versions of HTML the interaction of emails with the customers will keep enhancing. Using the more dynamic platform emails will be incorporated with the power to engage customers within the email instead of diverting them to external links.

Aforsaid trends in Email Marketing in 2015 will make it more powerful promotional tool in future. Studies reveal that the email usage is expected to grow at an average rate of 7% per year. The constant rise in the number of email users will keep the industry growing. Email Marketing Companies in India is going to get more advanced year over year.